Privacy Policy
Last updated: February 18, 2025
At NovaTrend, a service provided by DNS, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you interact with our website (novatrend.io) and our services. By using this website and our services, you agree to this Privacy Policy.
1. Information We Collect
We collect the following types of data:
a) Information You Provide
- When you contact us via email or forms, we collect any information you provide us (including, but not limited to, your name, email address, and message content).
- If you subscribe to our services, we collect necessary payment and account details.
b) Automatically Collected Information
- When you visit our website, we collect standard server logs, including your IP address, browser type, and time of access.
- We use Google Analytics to analyze website traffic and improve user experience.
- Google Analytics collects anonymized data about your device, location, browsing behavior, and interactions with our site.
- You can opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
2. How We Use Your Information
We use your data for the following purposes:
- To provide and improve our services.
- To respond to inquiries and customer support requests.
- To analyze website performance using Google Analytics.
- To comply with legal requirements.
3. Tracking Technologies and Cookies
We use cookies and tracking technologies to enhance your experience and analyze website performance. The types of cookies we use include:
a) Necessary / Essential Cookies
- Used for authentication and preventing fraudulent use of accounts.
b) Analytics and Performance Cookies
- Google Analytics cookies track user behavior, website traffic, and engagement metrics.
c) Functionality Cookies
- Used to remember preferences, such as login details or language settings.
You can manage your cookie preferences through your browser settings.
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information. However, we may share your data in the following cases:
- Legal Compliance: If required by law or to protect our rights.
- Service Providers: With trusted third-party providers (e.g., payment processors, analytics providers) essential for our operations.
5. Data Security
We take reasonable security measures to protect your data, including encryption and access controls. However, no method of transmission over the internet is 100% secure.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The length of time we retain specific data depends on the type of data, the reason for collection, and applicable legal obligations.
- Account Information: We generally retain your account information for as long as your account is active. After account closure, we may retain some data for a reasonable period for legal and business purposes, such as complying with tax laws, resolving disputes, or preventing fraud.
- Usage Data: We typically retain usage data, such as server logs, for a shorter period, unless needed for security or system maintenance.
- Marketing Data: If you have consented to receive marketing communications, we will retain your contact information until you unsubscribe.
You may request deletion of your personal data, subject to legal requirements and exceptions. Please see the “Your Rights and Choices” section for more information.
7. Your Rights and Choices
You can request access, modification, or deletion of your personal data by contacting us through our Contact Form.
You can manage cookie preferences and opt out of Google Analytics using browser settings or Google’s tools.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date.
9. Contact Us
If you have any questions, please contact us through our Contact Form.